Case Studies
Strategy & Naming
Revol Greens
With a revolutionary greenhouse technology that would allow for green vegetables to be grown year-round using recycled rainwater, this company was seeking a brand name to reflect their unique product and a marketing strategy as a foundation for growth. Through a collaborative process involving company management, FoodFluent creative team members and syndicated data research, Revol Greens was trademarked and a truly REVOLutionary era of greens in the produce aisle began.
Foodservice Strategy
American Heart Association
As part of the AHA's Heart-Check certification program that signals heart-healthy foods to the consumer in an easy and high-trust way, the AHA wanted to know more about the potential for the program in Foodservice. In conjunction with FoodMinds, a market-sizing study was conducted and a strategy developed to introduce the program on menu items in restaurants, cafeterias, colleges and hotels.
Marketing Strategy & Campaign
Go Veggie
Galaxy Nutritional Foods was looking for a new marketing strategy and campaign that would spur growth so their owners, Mill Road Capital, could successfully divest the company. Consumer research revealed an opportunity to move from positioning around specific dietary attributes to a more emotional positioning of guilt-free cheese. A new package design and ad campaign centered around these insights led to brand growth and a successful divestiture.
Fractional leadership
Noblegen
Noblegen needed a fractional VP of Commercial Strategy that could help lead them from pre-to-post revenue with sales of their eco-friendly vegan protein additive made from fermented euglena, a billion-year-old organism. A B2B commercial strategy, sales materials and outreach program enabled the first sales in company history to a Fortune 100 food manufacturer and ultimately the desired sale of Noblegen to another biotech company.
Marketing & Commercialization