Why Hire a Fractional Leader?

What if you could hire an experienced leader on a part-time, contractual basis as a way to save 50% or more of the cost of a full-time employee such as a CMO or VP of Marketing? With FoodFluent you can, along with the benefits of deep food industry expertise in your leader and a ready-to-execute tactical resource network.

ONLY PAY FOR WHAT YOU NEED

Value

A fractional leader typically costs 50% or less than a full-time employee with similar experience. That's because you are only paying for needed leadership activities that move the business forward and for efficient delegation to tacticians who execute the plan. You're not paying for the 'meta job' of career management, nor the benefits package associated with FTEs.

Get the Job Done

Resource Network

FoodFluent typically blends a mix of your internal team's talent with agency, freelancer or other fractional team resources to flawlessly execute the plan. With 30 years in the food industry we know where to go and how to get the job done.

What Does a Fractional Leader Do?

A Fractional Leader does most of the same things that a full-time leader would do in the same role such as CMO or VP of Marketing; activities such as Strategy Development, Marketing Planning and Tactical Delegation. Fractional Leaders save time by focusing on efficient resource allocation, delegation and a tech stack that enables the team to do their job without micro-management.

Identification & Allocation

Strategic Leadership

A winning food marketing strategy aligns around the ideal customer profile and identifying the unique blend of functional and emotional benefits that will drive effective marketing investment.

Once a Strategy is identified, resource allocation is the key to efficient execution. Helping to get the right people in the right seats, doing what they're good at and like to do so they can excel in bringing your plan to life.

Flawless Execution

Planning & Delegation

A Fractional Leader prioritizes marketing tactics and communication channels for high ROI marketing. They put together people, timeline and resources to execute the plan. They leverage systems such as EOS and efficiency-driving tech stacks that provide specific direction and accountability to tacticians. They ensure tracking, measuring, reporting and optimizing on an ongoing basis.